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Collection: Maine Bicentennial Moments   Remove all  

Miniature of Augustin Thompson/ Moxie
Augustin Thompson/ Moxie
Dr. Augustin Thompson, of Union, creates his “Moxie Nerve Food” in 1884. Using groundbreaking marketing techniques, Thompson’s ‘distinctively different’ elixir grows in popularity in 2005 Moxie is named the official soft drink of Maine. Moxie is now immortalized at the Matthews museum in Union and celebrated during the annual Moxie Festival in Lisbon Falls.